Last updated: October 6, 2026. Version 2026-10-06.
1. Who you are dealing with
The Signal is sold by Every Big Idea, a DBA of Synaptic Expansion Labs LLC, a Texas limited liability company ("Every Big Idea," "I," "me"), 5900 Balcones Drive, Ste 100, Austin, TX 78731, marty@everybigidea.com. When these terms say "you," they mean the person or business buying The Signal.
2. Accepting these terms
You accept these terms when you tick the box at checkout or on the idea form, or when you submit your idea. You must be at least 18 years old and able to enter a binding contract. If you buy for a business, you confirm you are allowed to accept these terms for it. The Signal is offered from the United States and is intended for customers in the United States.
3. What The Signal is
The Signal is a written assessment of one idea: scores across 10 dimensions, research on the market, buyers and competitors, preliminary ownability and social-handle checks, the main risks, ways to make money, and a 30-day plan. I designed the method and the rubric; advanced AI runs the research and drafts the report; and I review every Signal and approve its verdict before it is delivered.
The Signal is independent analysis and opinion. It is not a guarantee of any business result, and it is not legal, financial, tax, or investment advice. Scores describe how your idea compares against published research on why new businesses succeed or fail; a score is not a probability. The decisions you make are your own.
4. Ownability, demand and handle checks
The patent, trademark, and domain checks use public tools and are preliminary, informational searches to flag obvious conflicts. They are not legal patent or trademark searches, a freedom-to-operate or infringement opinion, or clearance. Domain and social-handle availability is a point-in-time look and can change at any moment. Demand evidence comes from public sources and is indicative, not a guarantee. Before you file, build, or invest, verify independently and consult a licensed professional, such as a registered patent attorney.
5. Ordering, price and delivery
- Prices are shown on the site at checkout and are charged in US dollars through Stripe.
- Your Signal is delivered by email within 3 business days after I receive your completed idea form. If I need to clarify something with you, the clock pauses until you reply.
- Each Signal covers one idea. Promotional and complimentary codes are single-use, have no cash value, expire on the date stated with the code, and cannot be combined unless the offer says so.
6. The Signal + Call
The Signal + Call includes one 45-minute video call with me, booked after you have had time to read your Signal. If you cannot make the time you booked, tell me at least 24 hours ahead and we will reschedule once. Calls are not recorded unless we both agree at the start of the call.
7. Your idea stays yours
- Ownership. You keep all rights to your idea and everything you submit. You give me permission to use it only to produce, deliver, and support your Signal.
- Confidentiality. Your submission is confidential. It is never posted publicly or sold, and it is shared only with the service providers that help me produce your Signal (my AI, hosting, storage, and email tools), under their own confidentiality and security terms. Your data is not used to train AI models. See the Privacy Policy for details.
- Anonymized insights. I may use anonymized, combined insights from many Signals (for example, which kinds of ideas tend to struggle on pricing) to improve The Signal and to write general guides, but never in a way that identifies you or your idea.
- Similar ideas happen. Ideas are not secret from the world. Many people reach similar ideas on their own, and I assess many ideas separately from yours. I cannot promise that no one else will independently think of, build, launch, or trademark something similar, and I am not responsible if they do. The Signal does not create, transfer, register, or protect any intellectual-property rights, and these terms are not a non-disclosure agreement beyond the promises above.
- Your responsibility. You confirm you have the right to share what you submit, and that it does not include anyone else's confidential information or trade secrets without permission.
8. Who owns the Signal report
Once delivered, your copy of the Signal is yours to use, keep, print, and share with anyone you choose, including investors, partners, and advisors. Every Big Idea keeps all rights in its methods, rubric, templates, scoring system, site content, and brand. You may not resell The Signal or use it to build a competing assessment service.
9. What I will not assess
The Signal is for lawful business ideas. I do not evaluate anything built to harm people, illegal weapons, or hatred toward or incitement against any group. If I decline an idea, I refund you in full.
10. The guarantee and refunds
- If any part of your Signal is unclear or you think it missed something, tell me and I will revise it once, free.
- If you are still not satisfied after that revision, I will refund you in full. Refund requests must be made within 14 days of delivery, by emailing marty@everybigidea.com. One refund per customer.
- The guarantee covers the quality of the analysis, not whether the verdict was the one you hoped for.
- Complimentary Signals have nothing to refund, but the free revision still applies.
11. Reviews
After delivery I ask every customer for an honest review, good or bad. A review is never required in exchange for a Signal. I publish reviews whether they are positive or negative, and remove only profanity, hate speech, off-topic content, or private information. Reviews from people who received a complimentary Signal are labeled as such. A review is shown publicly only with your permission, and you can ask me to remove yours at any time.
12. No other warranties
Except for the guarantee above, The Signal is provided "as is." To the fullest extent the law allows, I make no other warranties, express or implied, including any warranty of merchantability, fitness for a particular purpose, accuracy of third-party data, or that any idea will succeed.
13. Limitation of liability
I act as an independent analyst, not as your agent, partner, broker, advisor, or fiduciary. To the fullest extent the law allows, Every Big Idea and Marty McCrea are not liable for decisions you make based on The Signal, or for any indirect, incidental, special, or consequential damages, including lost profits or lost opportunities. Total liability for any claim connected to The Signal is limited to the amount you paid for it. Nothing in these terms limits any right you have under consumer protection law that cannot be waived.
14. Your submissions
You are responsible for the ideas and materials you submit. If someone brings a claim against Every Big Idea because something you submitted infringed their rights or broke the law, you agree to cover the reasonable costs of that claim.
15. Things outside my control
Delivery dates can move if events outside my reasonable control (for example, outages of my providers, illness, or natural disasters) prevent on-time delivery. I will tell you as soon as I can. If a delay runs more than 10 business days past the promised date, you may cancel for a full refund.
16. Governing law and disputes
If something goes wrong, email me first; most problems are solved in a reply. If we cannot resolve it within 30 days, these terms are governed by the laws of the State of Texas, and any dispute will be decided in the state or federal courts located in Travis County, Texas, except that either of us may bring a qualifying claim in small claims court.
17. General
- These terms, the order details shown at checkout, and the Privacy Policy are the whole agreement between us about The Signal.
- If any part of these terms is found unenforceable, the rest still applies.
- If I do not enforce a term right away, I have not given up the right to enforce it later.
- I may update these terms for future orders by posting a new version here with a new date. The version you accepted applies to your order.
18. Contact
Questions about any of this? Email marty@everybigidea.com, ideally before you buy.